Attorney SEO is the practice of improving your law firm’s website rankings in search engine results, including Google, Yahoo, and Bing, with the goal of appearing first for the keywords your potential clients use. A typical attorney SEO campaign combines keyword research, an internet marketing plan, optimized articles, and press releases to push your site into the top results and increase web traffic.
What does an attorney SEO campaign include?
An effective campaign centers on keyword optimization and quality web content. The right keyword optimization for a law firm raises the likelihood that prospective clients will contact an attorney, because a well-optimized site shows up on the results pages for the search terms those clients actually use. Blog posts, directory articles, and landing pages all give your firm unique, original content that can outrank competing sites and build trust with online users.
Why does link building matter for law firm SEO?
Attorney SEO leans heavily on link building, or getting your website linked up with other websites, to boost its search ranking and reach. Linking signals tell search engines that your site carries authority in its subject area. Services such as Google Places for Business and Google+ Local are also useful tools for getting your firm listed and raising your position in Google search results.
What are the practical benefits for your law firm?
By targeting the most relevant keywords, you attract more visitors to your site and increase the pool of prospective clients. A well-optimized website delivers a higher return on investment from your SEO spend and produces better quality leads. The legal market has grown more competitive online, with more clients using the internet to find attorneys, so a site that ranks high in Google gives your firm a real edge in being found and chosen.
What should you keep in mind going forward?
Attorney SEO is an ongoing effort, not a one-time fix. Keeping the strategy active, with fresh content and continued link building, will keep paying off for years to come. Since you are representing yourself online to both new and returning clients, projecting a professional image through strong search rankings is a core part of how the public perceives your firm.
FAQ
What is attorney SEO?
Attorney SEO is the practice of improving a law firm’s website rankings in search engine results such as Google, Yahoo, and Bing, so the firm appears first for the keywords its potential clients use.
What does an attorney SEO campaign typically include?
An attorney SEO campaign usually combines keyword research, an internet marketing plan, optimized articles, press releases, link building, and ongoing blog content.
Why is link building important for attorney SEO?
Link building gets your website linked up with other websites, which helps boost its search ranking and reach. Google services such as Google Places for Business and Google+ Local also support this effort by getting your firm listed in relevant local results.
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