Attorney SEO takes a planned, ongoing effort to compete on Google and drive qualified traffic to a law firm’s website. The five tips below cover keyword research, content quality, blogging, mobile design, and video, and each one can be implemented without outside help. Read through, pick the gaps at your firm, and start with the highest-impact change first.
What is the first step in attorney SEO?
Keyword research comes first. Identifying the keywords and search phrases most relevant to your practice is the foundation of any SEO campaign. Research current ranking algorithms and how your target market actually searches, including the specific language potential clients use (for example, someone looking for divorce attorneys might also type child custody). Once the right terms are identified, the SEO campaign can begin.
How does SEO help a law firm get more traffic?
Most people searching for a lawyer start with Google, and search engines are the primary way goods and services are found today. Attorney SEO services help a law firm appear at the top of search results, which raises overall website traffic and conversion rate. Attorney SEO involves dozens of factors and must be done right to deliver results, so expect a long-term effort rather than an overnight jump. Done well, SEO for attorneys keeps producing results well after the initial work is done, and falling behind on SEO means falling behind competitors.
Why is content so important for lawyer SEO?
Content is king. A law firm website should be informative and detailed, answering FAQs completely and thoroughly rather than offering generic answers. A divorce attorney page, for example, should also address related searches like child custody so it matches what the target audience is actually looking for. Thorough answers build trust, and more comprehensive content produces better attorney SEO results.
Should a law firm blog as part of SEO?
Blogging is crucial for attorney SEO. A blog offers free information to readers, demonstrates the firm’s expertise, and creates content that can be promoted through social media channels. Articles should include a link back to the firm’s website and be built around the right keywords. With solid on-page optimization, a law firm blog can rank on top in Google. The best attorney SEO strategy is a mix of tactics, not a single channel.
How do mobile design and video affect attorney SEO?
Mobile-friendly design matters because many people now search on their phones, and a site that isn’t optimized for mobile will struggle to rank for those searches. Users often assume the top three results are the best, and Google is getting better at discrediting toxic link environments and spam backlinks, which means the top three results in local searches will often receive the majority of phone calls. Video helps too. Embedded videos on a law firm site build a branded presence and can lift click-through rates and traffic. A strong attorney SEO campaign should put a video on the homepage to help secure top placement in Google, though video is not the only way to grow traffic and branding.
FAQ
What is attorney SEO?
Attorney SEO is the practice of optimizing a law firm’s website so it ranks higher in search engine results for keywords and phrases relevant to the firm’s practice area. It involves keyword research, content quality, mobile optimization, blogging, video, and link quality, and it is a long-term strategy rather than an overnight fix.
How long does attorney SEO take to show results?
Attorney SEO is not a magic bullet and takes time to build authority and quality on a website. Other marketing channels often produce a flash of activity followed by dead space, while attorney SEO builds a steady stream of web traffic that can convert into new clients or cases over time.
Why does mobile-friendly design matter for law firm SEO?
Many people search for legal information on their mobile phones, and a site that isn’t optimized for mobile devices will struggle to rank well for those searches. Users tend to assume the top three results are the best, and the top three results in local searches often receive the majority of phone calls, making mobile performance and on-page SEO directly tied to lead generation.