If you want to have a high-ranking website, you should consider using search engine optimization. The search engines use bots to crawl pages and index information about them. These bots then use algorithms to determine the order of the results based on hundreds of ranking factors. Think of a librarian: every book in the library has been read at some point, but how do they know where to find the best book for the subject that a person is searching?
SEO is a dynamic field and a savvy marketer will keep up with its ever-changing algorithms. Using outdated SEO tactics can be frustrating as search engines are always making changes. They are also constantly improving artificial intelligence to provide the best experience for their users. It is important to constantly review your SEO strategy to ensure your site continues to stay ahead of the competition. Here are some SEO tips and tricks that can help you make your website more visible on the SERPs.