Local SEO is an ideal strategy for businesses with physical locations serving specific geographic regions. According to Ahrefs, 76% of those searching for local businesses on mobile phones visit within a day!
Local SEO tactics such as listing your business on directories and peppering social media with customer reviews can help your business rise to the top of search engine results pages.
On-page optimization
As part of local SEO, on-page optimization is a critical element. This includes adding relevant keywords into your content, title tags and meta descriptions as well as linking to relevant pages within your site to increase navigation and search engine visibility.
Optimization of on-page elements is particularly crucial for businesses that serve a local region or have physical locations. The same factors that impact organic search results also apply here, adapted to fit Google’s localized algorithm.
As part of local SEO, your address should appear in your NAP on your website and correspond with local citations. Furthermore, online reviews play an integral part of local SEO; responding to reviews helps build brand trust and customer confidence among shoppers.
Link building
Local link building is an essential element of a successful SEO strategy, even though it requires more work than organic SEO. Local links help your business connect with relevant customers – those at the top of Google search results usually possessing multiple backlinks from local directories or sites with relevance to the query at hand.
To build local links, there are various strategies you can employ, such as claiming your Google My Business listing and reaching out to local influencers. But to do so successfully and avoid spammy tactics like sending emails with thinly-veiled link requests – such as sending spammy emails with thinly-veiled link requests! Instead, focus on creating content targeted toward your target audience that provides quality backlinks; this will improve local search rankings while increasing website traffic.
Social media
Social media can play an integral part in local SEO, especially when it comes to customer review promotion and enhancement. Search engines take note of review aggregators like Yelp and Facebook when ranking websites based on these reviews.
Local NAP Citations are another essential aspect of local SEO, and social media is an effective way to grow them. Citations refers to any mentions online of your name, address and phone number – structured (such as on a business listing) or unstructured (like blog posts).
Consistency with NAP information across platforms and directories is the cornerstone of local SEO success, as this will allow Google to understand your business better and show it during relevant searches. By optimizing their social media profiles and adopting an omnichannel POS that could manage sales across channels such as Joe’s Cafe saw significant improvement in online visibility.
Local directories
Local directories are online platforms where businesses can list their names, phone numbers, addresses and websites as well as allow customers to leave reviews about them. Local directories can improve a business’s search engine visibility as well as attract new customers while unlike Yellow Pages they can be easily updated regularly.
Maintaining accurate listings can help your local listings rank higher in Google My Business results and other SERP features, and improve both their reputation and credibility. There are various local listing management tools available which can streamline this process and save time in managing them.
Manage local business listings can be an exhausting endeavor for small businesses, especially when they must maintain multiple profiles online. Therefore, many local business owners seek professional local SEO services for assistance.
Local content
Local content is an integral component of SEO, helping your business connect with more consumers while simultaneously increasing website traffic and online presence. Furthermore, it can drive customers directly into physical stores while building brand recognition and trustworthiness; ultimately leading to increased revenues for your company.
Enhance your local SEO by producing locally targeted content, strengthening your Google Business profile, and increasing citations. BrightLocal’s Local Search Results Checker can also help track local rankings more closely than standard algorithms do – relevance being one such factor; to be most relevant you must have detailed pages for every service offered that are easily searchable online.