SEO, or search engine optimization, for attorneys is essential for attracting potential clients online. This process uses tried and true techniques, including keyword research, onsite optimization, link building, citation building, Google My Business (GMB) optimization, content development, and analytics configuration. Here are some examples of how attorney SEO can help your practice. These methods are proven to increase traffic to law firms’ websites. Here are some of the most common strategies for attorney SEO:
What is Search Engine Optimization?
The main goal of search engine optimization (SEO) is to drive traffic to a website. This requires a combination of techniques that produce reproducible results across search engines. These strategies are structured to work on location, query intent, and social media, and are completely independent of algorithmic changes or remarketing strategies. Successful SEO efforts involve analyzing and measuring data from hundreds of thousands of users to optimize the user experience. But implementing these strategies isn’t easy, as successful marketers will attest.