The best attorney SEO services provide a range of marketing tactics, such as keyword research, on-site optimization and link building. In addition to these services they also provide Google Business Profile Optimization and analytics configuration services.
Client reviews on your website can be an effective way to attract new clients and demonstrate that you are trustworthy law firm. This will boost lawyer SEO efforts and showcase potential client trustworthiness.
Keyword research
Selecting appropriate keywords is key to creating a successful attorney SEO strategy. Law firms can utilize industry-standard keyword research tools to identify relevant search terms and phrases, then optimize their website content around these words so as to increase their visibility in search engine results pages (SERPs).
Law firm SEO specialists understand that those searching for legal services have unique priorities and goals in mind when searching. Therefore, they conduct extensive keyword research in order to identify these keywords and create content which addresses user intent in order to rank higher on search engine result pages (SERPS) and generate more qualified leads for their firm.
One effective strategy for finding profitable lawyer keywords is using Justia, which offers a list of questions frequently asked about various forms of legal services. You can then use these long-tail keywords with low difficulty specific to your practice area in title tags, meta descriptions and headings so as to ensure content that provides accurate and helpful answers for those searching the internet for legal assistance.
On-page optimization
On-page optimization is a crucial component of attorney SEO, ensuring search engines understand and rank your pages properly. This includes optimizing page elements such as title tags, meta descriptions, URLs, internal linking structures and images as well as making sure your content matches up with any keywords targeted for optimization.
An effective on-page SEO strategy will increase the amount of relevant search engine queries your law firm receives, giving your firm a higher chance at turning potential clients into leads and outshone competitors while optimizing return on digital marketing investments.
While the level of on-page SEO required for your lawyer website depends on your industry, some general best practices should always be observed. These include using short, descriptive title tags with relevant keywords included in meta descriptions as well as avoiding duplicate content creation and making sure it loads quickly.
Link building
Backlinks are one of the primary ranking factors in attorney SEO and are essential for increasing firm visibility online. But like any marketing strategy, they may take time and dedication to master.
Some deceptive link building practices have given link building a bad name, with Google strongly discouraging certain strategies which could harm a website’s search engine ranking. But there are still safe and effective strategies available for building quality backlinks for law firms.
One of the best ways to build links is through writing high-quality, useful and shareable content – or “link worthy” material – such as blog posts, infographics and videos. Another effective strategy is guest posting on high-quality legal niche websites; guest blogging will generate high-quality backlinks while driving more visitors directly to your site – plus, the more high-quality backlinks your site has, the higher it will rank in SERPs!
Social media
Social media can be an extremely effective marketing tool for attorneys. By using it effectively, they can reach a wider audience, establish brand recognition and gain new clients – but social media requires significant time and effort; lawyers should create a comprehensive plan to market their practice and maximize return on investment.
Social media and SEO work best when used together for optimal results, since both can work to attract potential clients. Make sure your agency integrates SEO with social media posts and pay-per-click advertising ads so your firm’s message stays consistent throughout all channels.
One effective way to engage both Google and potential clients is through videos. Not only are videos highly engaging, they help your law firm rank higher in search engine results while you can also share them on websites and social media channels for increased traffic.