What is Search Engine Optimization?
Search engine optimization (SEO) is the practice of optimizing a website or web page so that it appears higher in search results. This not only increases visitors to your website, but it also significantly boosts conversion rates as well.
SEO involves understanding how search engines operate and what ranking factors matter. Furthermore, it involves making your site easier for search engine crawlers to discover and index.
Keyword research
Keyword research is the process of identifying and studying popular search terms people type into engines such as Google, then using those terms strategically in content to drive more high-quality traffic to a website. This can increase revenue generated from online searches for businesses, making keyword research an essential element in SEO (Search Engine Optimization).