One of the most important SEO tips for lawyers is to be sure that their websites are listed in Google’s Local panel. This will not only make it easier for them to reach potential clients, but will also help with the overall SEO strategy. It’s also important to ensure that the link structure is optimized, as well as the anchor text.
Content
One of the perks of being an attorney is putting a lot of your wares on display. It is not uncommon for a good chunk of your office to be located online. However, it is a bit of a pain to maintain a consistent web presence. The good news is that there are several SEO companies that will gladly take on the reins for you. As a result, you can rest easy knowing that your web presence is the envy of your peers. To boot, you will have a fair amount of free time on your hands. That, coupled with a keen sense of style, is the perfect recipe for a successful law firm.
Link building
If you are looking for a way to increase your law firm’s website traffic, one of the best methods to do so is to build a strong attorney SEO campaign. With a few simple steps, you can gain the competitive edge needed to expand your clientele.
If you’re not familiar with link building, here’s a quick overview: Links are crucial to search engine ranking. They are considered the foundation of Google’s algorithm. This means that they’re important to every business.
The best way to get quality backlinks is to create content that is useful to the target audience. Your content should address the most common questions that people ask. Also, make sure your content is a good length, preferably 3,000 words or more.
Technical SEO
The key to a successful law firm website is to have a robust, search engine friendly design that includes a mobile layout. No law firm can afford to neglect this important element of its SEO strategy. In fact, 63 percent of Google’s US organic traffic will be mobile by 2021.
In addition to a streamlined design, it’s also critical that you have a solid content plan. For starters, be sure to include content that is relevant to your target audience. Using keyword rich content, you can improve your organic rankings and convert more clients.
For an attorney, there are many things to consider in regards to their web presence. For starters, be sure to have a security certificate, which will give you the green light from a myriad of search engines.
Custom intent audiences
Custom intent audiences are a great way to market to people who are researching online. The key is to choose keywords that are related to your products or services. You can use the Google Ads keyword planner tool to generate some initial keywords.
When a potential customer searches for these words, you can show them your ad. This is a more targeted approach than targeting people who are searching for your competitors’ website. This helps you reduce waste in your ad budget and reach qualified audiences.
Aside from search, custom intent audiences can be used for display ad campaigns. You can create these audiences by adding website URLs or using first party data such as email addresses and postal addresses.
Local panel
The local panel at your fingertips is a good way to make you and your law firm stand out from the crowd. A well laid out and well managed social media presence is a sure fire way to garner more clients and keep them happy. A great local SEO campaign will also put your competitors on their back foot. The trick is to make sure your local SEO campaign is as relevant and comprehensive as the actual practice. This entails not only creating a stellar website but also making sure that your social media presence is up to snuff. You can also take your online business to the next level by offering a free virtual tour of your local office to all of your prospective clients.