Attorney SEO helps law firms get found online by the people already searching for their services. While word-of-mouth referrals still matter, most potential clients confirm lawyer referrals through search, which makes a well-optimized website essential. Whether you run a local or national practice, the same fundamentals apply: build keyword-rich content, match page intent, and make the site fast and mobile-friendly.
Create keyword-rich content your audience is actually searching for
Landing pages, blog posts, and directory articles are an effective way to improve your rankings. Press releases and other SEO content also help, because articles provide free information that attracts customers and signals your expertise to Google. Optimize each piece for searchers, including keywords in your image descriptions, so the content is as useful as possible to both readers and crawlers.
Build two content archetypes: moneymakers and sales pages
An attorney SEO campaign should include two main content archetypes: moneymakers and sales pages. Moneymakers are the pages that present your services and testimonials. Sales pages are the pages that generate leads and close deals, and contact forms should be part of that content. Your copy must match the intent of the reader in a hiring mindset, dispel objections, and answer common questions so the site converts visitors into clients. Link building is another SEO action that supports these pages.
Use video marketing to attract clients faster
Video marketing for lawyers is an effective new medium that showcases your law practice and attracts clients. A video can rank well within a few hours of release, while a website update can take weeks to gain recognition. Video also delivers a more engaging and compelling message that draws attention. There are no shortcuts for success, and attorney SEO is no exception.
Make your website fast and mobile-friendly
Your website needs to respond to the needs of your target audience: it should load quickly, be mobile-friendly, and offer a seamless experience. Optimizing blog posts and blog content is one of the most reliable ways to hit those marks. The more targeted your audience, the more likely you are to convert them into clients, and a solid attorney SEO campaign keeps you at the top of the search results.
Optimize for local search
Search engine optimization cannot guarantee results overnight, but you can stack the odds in your favor by optimizing content for the visitors you want. Make sure your site is well-optimized for local clients and for people in your service area. By targeting local search terms and the keywords your market actually uses, you increase your firm’s visibility and attract more potential clients.
Keep content as the core of your strategy
Content is the key to boosting your website’s visibility online, and it is one of the most effective ways to grow that visibility. By creating content relevant to the needs of your target audience, you make sure your website gets the exposure it needs to succeed. The more people see your content, the more likely they are to contact you. SEO for attorneys can lift your rankings on major search engines like Google, Yahoo!, and Bing, and a well-optimized site makes your practice easier to find for the keywords that matter to your practice.
FAQ
What content should an attorney SEO campaign include?
An attorney SEO campaign should include two main content archetypes: moneymakers, which present your services and testimonials, and sales pages, which generate leads and close deals. Contact forms should be part of the sales content, and link building supports both.
Why use video marketing for lawyers?
Video marketing for lawyers showcases your law practice and attracts clients. A video can rank well within a few hours of release, while a website update can take weeks to gain recognition, and video delivers a more engaging message.
How can law firms improve local SEO?
Law firms can improve local SEO by optimizing their website for local search terms and the keywords their target market uses, keeping the site mobile-friendly and fast, and publishing keyword-rich content that matches what local clients are searching for.