Lawyers should invest in SEO (search engine optimization) services to improve their online visibility and increase their traffic. By implementing SEO techniques, they can achieve top rankings for agreed-upon keywords and increase calls and leads. Attorney SEO includes on-site optimization, technical SEO, link building, and analytics configuration.
Why Lawyers Need SEO
Most potential clients start with a search engine, so ranking well for practice-area keywords directly affects the number of calls and leads a firm receives. SEO is the set of tactics that gets a law firm in front of those searchers.
Establish Expert Authority
Expert authority is the bio of the person writing the content on your site. This bio should include EAT (Expert Authorship Technique). Keep the bio concise and information-rich: the more visitors can learn about the author, the more trust they place in the firm, and the more likely they are to become clients.
Vet the SEO Agency Before You Hire
Some agencies are reputable, and some are not. Attorneys who don’t know what they’re doing should do their due diligence and hire the right SEO company. A good agency will know how to make the most of the search engines for a legal website.
Publish Quality Content
Quality content is the key to ranking well. A well-written blog post will attract links to your site, build awareness, and highlight your expertise. Many attorneys skip the blog and fail to publish new content on a regular basis. Publishing quality content on a consistent basis is a strong way to advertise your firm and establish yourself as an expert in your field.
Make FAQ Pages Actually Helpful
Some law firms use generic FAQ pages with general answers that end with “it depends” or “call us if you want more information.” To stand out from competitors, provide better, more detailed answers. The more helpful your website is to potential clients, the more likely they are to hire you.